What About Pop Eau De Parfum THE HOUSE OF OUD

It's a cheerful perfume for the holiday season! You really smell the popcorn, enveloped in the creamy-milky sauce with an ambery-vanilla-vibe with vetiver in the background.

I like to call it an ironic-gourmand. It's soft and cozy and totally has the gourmand mood of sitting with a cup of cocoa under a warm blanket on a cold winter evening going. Yet the brand chose a very fun way to frame the story of the perfume in their promo materials. Starting with the name - What about pop - is a geniusly toungue-in-cheek reference to popcorn, celebratory champagne bottle popping of the holiday season as well as the pop-art movement that is both commercially oriented and also extremely sarcastic.

A modern fun gourmand. You'll find what you are looking for in it - be it comfort in the cold climate, delicious gourmand mood, ironic wink of an eye to the postmodern generation or hard to miss luxury for those who seek it.

Xerjoff Who? Italica, Lira, even Dama Bianca, I kept hearing about how these were all yummy gourmands. Toffee, Lemon Cake, Vanilla who wouldn't want to try them. None of these compare to this fragrance, this is the gourmand I have been looking for all my life. Someone who tries this and doesn't smell popcorn needs to take a Covid test! This has an authentic Popcorn smell, but this isn't just a Popcorn fragrance, it is a serious, beautiful Gourmand! I feared this would have that synthetic butter scent that I hate, but it absolutely does not! What about POP? starts with Buttery, Salty, Authentic Fluffy Popcorn, it is a unique smell, nothing else smells like it, layered with warm, rich Caramel. Something amazing happens with this Popcorn scent, it gives a usually heavy, thick sweetness, a light fluffy feel, even a bit airy, something almost impossible with a rich, buttery gourmand. It is AMAZING and really surprised me because I am used to gourmand being very heavy. Although the recent trend of Orange Blossom, Marshmallow, Whipped Cream scents have been trying to do just that. Unfortunately, they do not have the warm, buttery scrumptiousness that this has - they have a cool, sharp sweetness, not as inviting and way more cloying! Then, as it dries down after an hour or so, it turns into a smooth, slightly Salty Vanilla Floral with a continued under current of Popcorn. This can compete with any other Vanilla fragrance at this point! It is very long lasting - I sprayed it on my wrist 20 hours ago and I can still smell that yummy combo. The juice is blended so well, the transitions are all beautiful. The fragrance does sit a bit close to the skin, although when I sprayed it and walked into the kitchen, my husband said I smelled so yummy he wanted to eat me! What more could us women want ;) I've been on a mission to find an amazing gourmand. I thought Italica would be it, some reviewers I love called it the unicorn gourmand. But to me Italica was so boring and linear and light. I could barely smell it. What about POP? has a playful title, with an artistic, amazing Cream and Gold painted egg bottle, in a matte gold base, that feels heavy and expensive, and the egg fits perfectly in the hand. With the whimsical hand painted bottles, I think people do not take this fragrance seriously or The House of Oud as a serious perfumers. They are dead wrong. You can mix beautiful art with exquisite juice and what an amazing DUO! And their travel sizes are very reasonably priced and are in matching little bottles with the same abstract design and colors, perfect for a purse spray. So there is no reason not to give them a try!! You will be answering What about POP? OH YES... it is the BEST, MOST UNIQUE GOURMAND!!

I adore this scent!!

This will be a very short review since there’s no need for imagination or interpretation with this fragrance… the scent is linear and completely straight forward… still, magnificently crafted and decadently delicious!!

Salty caramel popcorn… that’s exactly what you get in What About Pop!

And that’s also exactly what Cristian Calabro intended by marrying his love for food with his love for movies… a delicious salted caramel popcorn experience!!!

For as long as it lasted, which unfortunately wasn’t very long, it made me crave for the actual thing… I wanted to run to the movies and get a bucket of the stuff.

Sadly, performance ain’t that good… longevity is around two hours, with intimate projection throughout… it would require constant reapplying to last the whole day.

I really don’t care about the poor performance… I love this juice… the only problem is the bottle, as beautiful as it is, it’s also very small… therefore, overspraying and reapplying means that I will have to buy at least a couple more… great for their sales, but very bad for my pocket… but what can I do… I’m now addicted to the stuff.

I don’t see why people say this is a feminine scent… to begin with, popcorn isn’t a note associated to any gender… and second, the caramel accord is dark enough to resemble perfumes for men, such as Emporio Armani Stronger With You Absolutely or Azzaro The Most Wanted… if anything, this perfume leans slightly manly.

It’s a deliciously devilish gourmand scent that I love!!

Yumm, the opening is salted buttery popcorn over a campfire. That salty buttered popcorn note is very evident.
It does eventually fade but oh my, it's really good while it's there. This scent is not linear, top notes burn off maybe 45 mins in, then there's a note that pushes forward and reminds me of a fluffier cozier version of BR 540 but this is not a dupe, not even close. I want to say that note is a floaty transparent cedar (maybe it's the vetiver) I'm not sure. The dry down is a cozy floaty vanilla caramel.
Sillage will leave a trail. For first hour, then radiating arms length. Longevity is pretty good as well, 8-10 hrs on skin.
Definitely an Oriental Vanilla of the best kind.

You're making out with your lover in the back of a movie theatre. She's drinking Vanilla Coke, and you're eating buttery popcorn. There's a reason why this is a thing. What About Pop by The House of Oud.