MAISON FRANCIS KURKDJIAN 724 Eau de Parfum

Can’t go wrong with this, a nice citrus musky clean scent. One of those perfumes you can put on when you don’t feel like wearing a heavy perfume. Great for summer.

Fresh, floral, citrus. All the elements I love in a scent. Aldehyde's pushing the citrus/floral makes all the difference.

It's a crisp white button down shirt, cool vibey high waisted jeans, cross body bag, tan leather booties and head held high while vogueing down a NYC street.

MFK is genius!

Okay, this might have been a bit of a speed buy, considering I was at airport duty free testing this scent out on paper when my flight started boarding, but it smelled good enough to me at the time, so I bought it in a haste and rushed to the gate. When I got home, though, I realized it wasn’t exactly something I would wear often. I agree with all the comments talking about how it smells like fresh and very expensive linens, and almost gave me a 5-star hotel room type of vibe. On the bright side of this, I decided to try and repurpose 724 by spraying it throughout my room and on my bed linens, and honestly, my apartment has never smelled so luxurious and soothing until now. So as it turns out, I’m using 724 as a room freshener. Is it a ridiculously expensive room freshener? Absolutely. But considering I’ve been looking for a scent for my apartment since summer 2021, and none of the room scents I bought worked out, I’m still happy with how things turned out. Broke, but happy.

I’m not known for my scientific nose level reviews, this is scent memory to the core of my being that some will 100% understand and others won’t.

This is the scent of Saturday mornings as a military child. My dad was a career officer in the USAF and every Saturday morning we would go to the cleaners that was attached to the BX and pick up my dad’s clean uniforms and leave the dirty ones from the week. We would leave the clean freshly heavy starched uniforms in the car while we went to my sibling’s or my random sports/dance activities. The heat of the day would heat the car and the whole van would smell like the uniforms when we got back in.

It smells like giving my dad a hug as he walked out the door to work or him surprising me at a school event still in uniform.

It is the juxtaposition between calm/casual and hyper structured.

I told my mom about this and she said it is Faultless starch in powder form. Not the aerosol cans, although similar the scent isn’t quite as pronounced. Think of the difference between a Parfum and a EDT. Whether your parent starched their own uniforms or had them done professionally this is that smell. To me, this is the ultimate comfort.

In my civilian adult life it is a crisp white button down that I might downplay with my favorite pair of butt flattering jeans.

Ok now onto my standard review.

This is an exceptionally clean fragrance. It smells like fresh laundry and the sun. It is exactly what you think of when you think of a clean white button down.

The aldehydes provide a very sharp note that I feel makes it more formal than most laundry forward scents. It isn’t as soft and comforting as most in this category which sets it apart from the others. This may make it more polarizing than others in this category but (to me) it makes it unique and special. As someone who is ish at best about aldehydes, this is my favorite with the note.

This is super fresh, clean, and crisp. It feels like just showered freshness at all times of the day. I really love it - it’s an easy grab for when I want to feel put together. I think it’s a pretty safe buy if you like to smell super clean.

If y’all’s window cleaner smells like this, I want some! Lol!