We are frequently asked, "What is the most popular perfume for women at the moment?" It is a high-street perfume that was founded over two decades ago. Given our extensive experience and extensive selection, we devote a significant amount of time to consultations with customers in-store, assisting them in identifying their new favorite fragrance. The most effective method of selecting a new fragrance is to visit a perfume such as ours. However, for those who are unable to visit our shop, we have compiled a list of 10 of the most popular perfume brands for women's and men's aftershave, which appeal to a variety of age groups.
The Best-Selling Perfumes for Women in 2024
Paco Rabanne Fame

Paco Rabanne's perfume, which was released at the conclusion of 2022, was the most popular fragrance among women during the Christmas season and continues to be so in 2024. Available in three sizes: 30ml, 50ml, and the largest at 80ml. A significant selling feature of this fragrance is that it is vegan-friendly. Additionally, the bottles are refillable, and a large 200ml refill bottle is available for purchase. It is a perfume that is both fragrant and woody, with top notes of Mango and Bergamot, middle notes of Jasmine and Olibanum, and base notes of Vanilla and Sandalwood. It has been targeted at young women in their 20s and 30s, as evidenced by the purchases made in-store.
Mugler Alien

A perfume that has been in existence for a considerable period of time—it was introduced in 2005—and continues to be a favorite among women in their thirties and beyond. A fragrance that is both amber and aromatic, with hints of jasmine, cashmere, and amber, that is exceptionally long-lasting. Available in three sizes: 30ml, 60ml, and 90ml. All sizes are refillable, and a large 100ml refill container is also available. Alternatively, it can be refilled in-store at our Mugler Alien refill station.
Ariana Grande Cloud

This fragrance, which was introduced in 2018, remains the most popular in the Ariana Grande perfume collection. Historically, our most popular fragrance among young women and adolescents.
Despite its slight sweetness, this perfume is still creamy and marshmallow-like, with notes of vanilla, praline, and coconut. Ariana Grande Cloud is available in three quantities of Eau de Parfum: 30ml, 50ml, and 100ml. Unfortunately, it is frequently sold out due to the high demand. Additionally, there are seasonal gift sets that are occasionally available; however, they are in high demand.
YSL Black Opium

This modern classic, which was introduced in 2014, continues to be a best seller year after year. Coffee is the most prevalent note in this Amber Vanilla fragrance, which has a long-lasting effect. It is a perfume that is suitable for all seasons; however, we have observed that it is most effective during the milder months and evenings. Numerous variations have been introduced since the original introduction, including Black Opium Illicit Green, Neon, and the upcoming 2023 release of Black Opium Le Parfum. Additionally, there is a highly sought-after fragrant hair mist that serves as an ideal complement to the Eau de Parfum spray, or as an affordable introduction to the range for those on a budget.
Carolina Herrera Good Girl

For the past few years, this Amber Floral fragrance has been a top seller. It is packaged in the iconic Stiletto-shaped container. An oriental fragrance that is both seductive and long-lasting, suitable for both daytime and evening wear. Good Girl Suprême, Légère, Gold Fantasy, and the new Very Good Girl range have all been highly successful since the original launch in 2016.
Mugler Alien Goddess

Mugler's perfume for women in their twenties is characterized by its longevity. This Amber Floral fragrance, which features tropical coconut notes, was introduced in 2021 and has rapidly acquired popularity. The advertising campaign, which showcased Willow Smith (the daughter of Will Smith and Jada Pinkett), exemplified a new vision of femininity that was "edgy," powerful, inclusive, and strong." A container that is refillable and is available in three sizes: 30ml, 60ml, and 90ml. The original Alien perfume can be replenished using our in-store refill station, or the 100ml refill is also available.